TITLE

A Note on the Importance of Layout in Self- Administered Questionnaires

AUTHOR(S)
Mayer, Charles S.; Piper, Cindy
PUB. DATE
August 1982
SOURCE
Journal of Marketing Research (JMR);Aug1982, Vol. 19 Issue 3, p390
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This note adds further evidence of the importance of questionnaire layout, particularly for self-administered questionnaires.
ACCESSION #
5006383

 

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