TITLE

Record-setting marketing

AUTHOR(S)
ZAMPINI, MARIA
PUB. DATE
May 2010
SOURCE
American Nurseryman;May2010, Vol. 210 Issue 5, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
In this article the author discusses the secret of success in gardening business through marketing. She says that marketing should be the primary focus of many industries. She cited the success of Snuggie entrepreneur by producing a less-expensive version of the original and exposes it to a larger market. She mentions that many garden center complaining that their plants sales have diminished, and points out that the root of the problem is marketing failure.
ACCESSION #
50038765

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics