TITLE

Obesity drugs trim ads

AUTHOR(S)
Goetzl, David
PUB. DATE
August 2001
SOURCE
Advertising Age;8/13/2001, Vol. 72 Issue 33, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of obesity drug manufacturers Hoffmann-La Roche and Abbott Pharmaceuticals to discontinue direct-to-consumer (DTC) advertising for their products. Hoffmann-La Roche's new campaign, launched in February 2001, which was designed in part to divert attention from Xenical's possible side effects, failed to increase sales. Abbott, the new owner of the Meridia drug, has also decided to stop all DTC ads.
ACCESSION #
5002048

 

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