AXA drops 'Sun Life' in global strategy review

Bashford, Suzy
July 2001
Marketing (00253650);7/19/2001, p3
Trade Publication
Reports the business plans of AXA Sun Life insurance company in Great Britain. Phase out of Sun Life branded products; Role of marketing director Frank Wilson in the promotion of the AXA brand; Selection of TBWA\London to handle the advertising campaign.


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