HBO Unleashes 'Brothers' Marketing Assault

Hogan, Monica
August 2001
Multichannel News;8/6/2001, Vol. 22 Issue 32, p30
Reports on the marketing efforts mounted by Home Box Office (HBO) for its United States cable miniseries entitled 'Band of Brothers.' Comparison of the show's potential appeal to that of the popular series 'The Sopranos'; Use of the program by HBO as a community-outreach effort; Amount invested by HBO in marketing 'Band of Brothers.'


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