Headline Revamp Opens Sponsor Opportunities

Forkan, Jim
August 2001
Multichannel News;8/6/2001, Vol. 22 Issue 32, p12
Discusses how the reformat of the United States television program 'CNN Headline News' has opened up advertising sales opportunities. Ability of advertisers to insert their names and logos in the television screen; Segments of the program where advertisers can insert their name and logo; Negotiation of individual-client commitments.


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