TITLE

A Forward Step in Performance Evaluation

AUTHOR(S)
Easton, Allan
PUB. DATE
July 1966
SOURCE
Journal of Marketing;Jul1966, Vol. 30 Issue 3, p26
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Persons responsible for evaluation of performance have found that use of single-criterion measures invariably leads to undesirable side-effects. As a remedy, designers of evaluation methods would like to use multiple in place of single criteria, but are likely to have difficulty in amalgamating their multiple measures into a meaningful whole. Here is a method for combining multiple-criterion scores into a conceptually satisfying, overall figure-of-merit which can be used to rank subjects or projects in order of their excellence.
ACCESSION #
4996749

 

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