TITLE

Embracing the emotions of brand communication

AUTHOR(S)
Mitchell, Alan
PUB. DATE
July 2001
SOURCE
Marketing Week;7/19/2001, Vol. 24 Issue 23, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the pressure on advertising agencies to combine internal and external communication and make the brand's message core to the business. Views of Kevin Thompson of Marketing & Communications Agency about the importance of internal communications; Truth that people and emotions make organizations; Need for organizational structures to change.
ACCESSION #
4994731

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics