TITLE

GM signs on for 2 more 'Survivor' gigs

AUTHOR(S)
Geist, Laura Clark
PUB. DATE
July 2001
SOURCE
Automotive News;7/30/2001, Vol. 75 Issue 5941, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that General Motors has signed on to become a sponsor for the 'Survivor 3' television show of CBS. Terms of the deal; Products of General Motors that will featured in the show; Concerns regarding the steep asking prices for sponsorship slots on the 'Survivor' television shows.
ACCESSION #
4983159

 

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