TITLE

Innovation, Imagination, and Invention: The Three I's Of Creativity

AUTHOR(S)
Floyd, Raymond E.
PUB. DATE
May 1989
SOURCE
Industrial Management;May/Jun89, Vol. 31 Issue 3, p22
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on innovation, invention and imagination, the three components of creativity that can affect the product development process. Industry examples that demonstrate the three concepts; Reasons why projects fail regardless of the design team's ability to be creative.
ACCESSION #
4982714

 

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