Ellis, Leslie
April 2010
Multichannel News;4/26/2010, Vol. 31 Issue 17, p20
The article focuses on the SaFI, a technology shorthand for a group of CableLabs specifications known as the Stewardship and Fulfillment Interfaces. The focus of SaFI is linear, interactive-television (TV) advertising. SaFI serves as a translator between huge gobs of data flowing back and forth across the line, from national campaign to local insertion and back.


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