TITLE

CBS, Turner to Share 'Madness'

AUTHOR(S)
Reynolds, Mike
PUB. DATE
April 2010
SOURCE
Multichannel News;4/26/2010, Vol. 31 Issue 17, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the collaboration of CBS Sports and Turner Sports Inc. for a 14-year rights deal with the National Collegiate Athletic Association (NCAA) for the men's college tournament in the U.S. The regional finals will be split by CBS and Turner with the title tilt alternate yearly between CBS and Turner's TBS. David Levy, president of Turner Sports, notes the essentiality of the collaboration to benefit profitably Turner and parent Time Warner.
ACCESSION #
49808225

 

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