CBS, Turner to Share 'Madness'

Reynolds, Mike
April 2010
Multichannel News;4/26/2010, Vol. 31 Issue 17, p8
The article reports on the collaboration of CBS Sports and Turner Sports Inc. for a 14-year rights deal with the National Collegiate Athletic Association (NCAA) for the men's college tournament in the U.S. The regional finals will be split by CBS and Turner with the title tilt alternate yearly between CBS and Turner's TBS. David Levy, president of Turner Sports, notes the essentiality of the collaboration to benefit profitably Turner and parent Time Warner.


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