TITLE

Banks Aim to Show Charity Begins at the Home Page

AUTHOR(S)
Dieterich, Chris
PUB. DATE
April 2010
SOURCE
American Banker;4/27/2010, Vol. 175 Issue 64, special section p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses how banks can involve consumers in making decisions about the bank's charitable giving. Banks moving into new marketing areas can make good use of this technique to get name recognition. Many financial institutions are using the Web to receive consumer input for their altruistic promotions. INSET: Print Ads, Mail Still Work to Get Message Out.
ACCESSION #
49802027

 

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