Hardee's debuts $100 mil in ads to rebuild brand

Kramer, Louise
April 1998
Advertising Age;4/20/1998, Vol. 69 Issue 16, p3
Trade Publication
Reports that in April 1998 Hardee's Food, the fourth-largest hamburger chain in the United States, launched a $500 million advertising campaign aimed at rebuilding its brand equity and reversing a continuing decline in sales. Decision to end the company's tradition of limited-time offers; Sales statistics of the chain; Comments.


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