TITLE

Do you know the ABCs of DSPs? Agency-relations teams pitch in

AUTHOR(S)
Learmonth, Michael
PUB. DATE
April 2010
SOURCE
Advertising Age;4/26/2010, Vol. 81 Issue 17, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the relationships between leading Internet industry companies involved in Internet advertising and the advertising agencies they employ. Companies such as Yahoo Inc. and Google Inc. have created so-called "outreach" teams of executives who both explain the technological features of Internet advertising presentation and distribution and collaborate with the agencies to create the infrastructure for Internet advertising sales.
ACCESSION #
49754158

 

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