Do you know the ABCs of DSPs? Agency-relations teams pitch in

Learmonth, Michael
April 2010
Advertising Age;4/26/2010, Vol. 81 Issue 17, p12
Trade Publication
The article examines the relationships between leading Internet industry companies involved in Internet advertising and the advertising agencies they employ. Companies such as Yahoo Inc. and Google Inc. have created so-called "outreach" teams of executives who both explain the technological features of Internet advertising presentation and distribution and collaborate with the agencies to create the infrastructure for Internet advertising sales.


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