TITLE

Screensavers as a PR Medium: A Simple Idea with a Lot of Power

AUTHOR(S)
Eva, Nicole; Seyed-Mahmoud, Donna
PUB. DATE
April 2010
SOURCE
Feliciter;2010, Vol. 56 Issue 2, p72
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the establishment of screensavers as a public relations (PR) medium by the Public Relations and Promotions (PRP) Committee at the University of Lethbridge in Lethridge, Alberta. It states that the screensavers are easy that the PRP committee has automatically considers them as one of the tools to use whenever they have a message to get out. It mentions that screensavers have been used by the committee to advertise contests, library tours and workshops.
ACCESSION #
49743086

 

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