Screensavers as a PR Medium: A Simple Idea with a Lot of Power

Eva, Nicole; Seyed-Mahmoud, Donna
April 2010
Feliciter;2010, Vol. 56 Issue 2, p72
The article discusses the establishment of screensavers as a public relations (PR) medium by the Public Relations and Promotions (PRP) Committee at the University of Lethbridge in Lethridge, Alberta. It states that the screensavers are easy that the PRP committee has automatically considers them as one of the tools to use whenever they have a message to get out. It mentions that screensavers have been used by the committee to advertise contests, library tours and workshops.


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