A winning strategy

June 2009
Smart Business Akron/Canton;Jun2009, Vol. 19 Issue 1, ps4
The article examines the need for companies to focus on customer service to maintain and gain customers during the recession. It is stated that gimmicks like competing on prices cannot retain acquired customers once prices are raised back again, and also misses on opportunities for building stronger relationships with existing customers. Companies with excellent customer service reportedly exhibit higher sales growth and brand loyalty.


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