TITLE

A winning strategy

AUTHOR(S)
DIJULIUS III, JOHN R.
PUB. DATE
June 2009
SOURCE
Smart Business Akron/Canton;Jun2009, Vol. 19 Issue 1, ps4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article examines the need for companies to focus on customer service to maintain and gain customers during the recession. It is stated that gimmicks like competing on prices cannot retain acquired customers once prices are raised back again, and also misses on opportunities for building stronger relationships with existing customers. Companies with excellent customer service reportedly exhibit higher sales growth and brand loyalty.
ACCESSION #
49718162

 

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