TITLE

Hutchinson 3G Scores With Soccer Sponsorship

AUTHOR(S)
Quigley, Paul
PUB. DATE
July 2001
SOURCE
Wireless Week;7/16/2001, Vol. 7 Issue 29, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the company Hutchison 3G secured the rights to provide Premier League soccer game details on its third-generation mobile telephones and wireless devices. Terms of the deal; Benefits of the deal; Services to be provided by Hutchison to customers; Information on the use of sports sponsorship in European technology marketing.
ACCESSION #
4970496

 

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