Consumer Apathy Impairs M-Commerce

Smith, Brad
July 2001
Wireless Week;7/16/2001, Vol. 7 Issue 29, p6
Trade Publication
Presents information from a report on mobile commerce (m-commerce) in the United States by the company Jupiter Media Metrix. Attitude of consumers toward buying products via wireless devices; Predictions on the success of m-commerce in the country; Recommendations.


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