NDS Buys Into VOD Ads With BlackArrow Stake
- Mad Ave. not laughing as webs hype comedy. Robins, J. Max; Lowry, Brian // Variety;5/29/95, Vol. 359 Issue 5, p1
Reports on advertisers' reaction to the all-comedy lineup prepared by the big three major television networks and Fox Broadcasting. Targeting of the young and chic audience; Costs of promoting the new shows according to a media buyer; Questions about the networks' targeting of the same...
- Off-net runs can sap a show's viewership. Ross, Chuck // Electronic Media;01/08/2001, Vol. 20 Issue 2, p22
Focuses on the advantages offered by syndication of television (TV) programs to TV advertisers in the United States. Total number of prime-time series that have leaped into syndication while still airing on national broadcast TV since 1987; Overview on factors that affect a television show's...
- Cable's Gold Rush. Forkan, Jim // Multichannel News;06/05/2000 Supplement, Vol. 21, p14A
Reports on opportunities for advertising sales and revenue growth for United States cable operators and interconnects. Double-digit growth enjoyed by operators in the 1990s; Estimated ad revenue in 2000; Stumbling blocks cited for cable operators; Strong economy fueling greater advertising...
- Promise of interactivity. Lafayette, Jon // Electronic Media;03/06/2000, Vol. 19 Issue 10, p20
Focuses on issues related to interactive television advertising in the United States. Estimated revenue generated from interactive advertising; Focus on identifying prospects among television viewers; Agreement on the form of compensation between advertisers and the networks; Use of the...
- Autos driving scatter market. McClellan, Steve // Broadcasting & Cable;10/7/2002, Vol. 132 Issue 41, p14
Focuses on the third quarter earnings and revenue of several television stations in the U.S. Television campaigns of automobile makers; Increase of competition in the scatter market; Factors affecting the finance of television broadcasting.
- Advertisers test interactive arena. McDonald, Kathy A. // Variety;01/15/2001 Supplement, Vol. 381 Issue 8, p41
Examines how the evolution of interactive television (TV) benefits the Internet advertising industry in the United States (U.S.). Estimated percentage of homes in the U.S. which will have interactive TV by 2005; Models for interactive TV advertising; Advantages of interactive TV advertising.
- Interactive Advertising Still a Tough Sell. Donohue, Steve // Multichannel News;8/20/2001, Vol. 22 Issue 34, p3
Reports on the difficulty experienced by United States interactive television companies in generating advertising revenues. Factors attributing to the advertising revenue generating problems of industry players; Details regarding the efforts of industry executives in regaining profitability in...
- So many events, so few advertisers. Thomaselli, Rich; Friedman, Wayne // Electronic Media;12/17/2001, Vol. 20 Issue 51, p26
Focuses on the abundance of television sporting events in the United States. List of sporting events; Decline in television advertisement rates; Decision of Visa USA to advertise in Super Bowl.
- Learning to live with its success. Burgi, Michael // Adweek Western Edition;9/9/96, Vol. 46 Issue 37, Media outlook '97 p12
Focuses on the trends in cable television in the United States and its implications for advertising. Increased competition from direct broadcast satellite services and the entry of regional Bell telephone companies; Rise of a generation of distribution outlets; Revival of the practice of taking...