TITLE

Brands Worth Talking About

AUTHOR(S)
Seltman, Kent
PUB. DATE
July 2001
SOURCE
Marketing Management;Jul/Aug2001, Vol. 10 Issue 2, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Comments on building brands through word of mouth. Information on how the health care brand of Mayo Clinic was built; Views on the requirements in establishing great brands; Importance of word-of-mouth marketing.
ACCESSION #
4966534

 

Related Articles

  • Getting the bug. Kirby, Justin // Brand Strategy;Jul/Aug2004, Issue 184, p33 

    Explains how online viral marketing can help those brands without a 'wow' factor by creating entertainment and provoking debate. Role of viral marketing in providing the missing link between the word-of-mouth approach and the top-down, advertainment approach to brand marketing; Example of using...

  • DIRECTION OF PROCESSING: WORD-OF-MOUTH VS. ADVERTISED MESSAGES. Wansink, Brian // AMA Winter Educators' Conference Proceedings;1994, Vol. 5, p36 

    Distinguishes word-of-mouth messages (WOM) from advertised messages based on the direction of processing. Focus on the needs of the situation in WOM; Impact of WOM on user intentions; Effect of advertisements on brands.

  • How damaging is negative word of mouth? Charlett, Don; Garland, Ron // Marketing Bulletin;May95, Vol. 6, p42 

    Uncovers evidences of whether word of mouth (WOM) has a significant effect on the attitudes and probability of purchase of potential consumers. Contentions on influence of negative and positive WOM; Limitations of the study; Suggestions for further research.

  • Under the influence. Mortimer, Ruth // Brand Strategy;Sep2007, Issue 215, p3 

    The article discusses various reports published within the issue, including one by Amy Horton on the effect of word-of-mouth on brands and another by Simon Anholt on demystifying the reputation of Brand Africa.

  • MARKETING WITH YOUR CUSTOMERS THROUGH WOMM MARKETING. Erickson, Kathleen // Agri Marketing;Jun2007, Vol. 45 Issue 5, p38 

    The article offers instructions on the use of the Word of Mouth Marketing (WOMM) strategy.

  • Free for All. Spaeder, Karen E. // Entrepreneur;Sep99, Vol. 27 Issue 9, p50 

    Gives pieces of advice on referral incentives. Items that can be given to customers who refer other customers; Significance of writing the technique; Cost of the marketing technique.

  • Getting a buzz out of marketing to consumers. Salzman, Marian // Brand Strategy;Jun2003, Issue 172, p6 

    Discusses the merits of buzz marketing. Reason behind the popularity of buzz marketing; Consumers targeted by buzz marketing; Brand names which use buzz marketing as a strategy.

  • The Latest Buzzword: Buzz Marketing. Nucifora, Alf // njbiz;12/23/2002, Vol. 15 Issue 52, p22 

    Focuses on issues related to marketing. Details on marketing communications, particularly advertising; Discussion on buzz marketing as a marketing process; Information on word-of-mouth advertising.

  • The Power of Influencers.  // Promotional Marketing;11/18/2015, p1 

    The article focuses on the role of influencers in word-of-mouth marketing which highlights the advantages of partnering with an influencer such as target specific audiences, measurable and cost effective form of high-quality content.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics