Nowhere to Hide

Oliva, Ralph A.
July 2001
Marketing Management;Jul/Aug2001, Vol. 10 Issue 2, p44
Discusses the impact of the Internet on marketing. Information on e-business models of proven online popularity which illustrate how the power of information transforms B2B marketplaces. Way to cope with customer communities tried by several companies; Advice for business marketers regarding the growth of marketplace efficiency.


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