TITLE

Nowhere to Hide

AUTHOR(S)
Oliva, Ralph A.
PUB. DATE
July 2001
SOURCE
Marketing Management;Jul/Aug2001, Vol. 10 Issue 2, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the impact of the Internet on marketing. Information on e-business models of proven online popularity which illustrate how the power of information transforms B2B marketplaces. Way to cope with customer communities tried by several companies; Advice for business marketers regarding the growth of marketplace efficiency.
ACCESSION #
4966525

 

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