Leveraging Your Greatest Weapon

Stershic, Sybil F.
July 2001
Marketing Management;Jul/Aug2001, Vol. 10 Issue 2, p40
Competitors can copy your products and services, but not the relationship between your employees and customers. The greatest threat to this relationship comes from the employees themselves—if they don't feel valued, neither will your customers. To preserve and enhance this critical relationship, marketing efforts need to be applied internally. A proactive internal marketing approach can help ensure marketing success by strengthening employee-customer relations, satisfaction, and loyalty.


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