What consumer-direct means to you

Orler, Victor J.; Friedman, David H.
April 1998
Progressive Grocer;Apr98, Vol. 77 Issue 4, p51
Trade Publication
Examines how retailers can integrate their traditional skills and their knowledge of the impact of consumer-direct on their business to remain competitive. Critical success factors for being a consumer-direct provider; Importance of making the store more exciting and convenient; Impact of consumer-direct to retailer-manufacturer relationships.


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