How to Effectively Present Your Product

Leddy, Craig
July 2001
Multichannel News;7/30/2001, Vol. 22 Issue 31, p44
Offers tips for creating a good business presentation for a cable operator audience. Delivery of message; Real-world examples of how service or product will work in the living room or improve consumers' lives; Importance of making sure the audiovisual equipment works; Lessons learned from business presentations at the Cable & Telecommunications Association for Marketing conference.


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