Cable Nets Propel Viacom, Which Sees Ad 'Bottom.'

Farrell, Mike
July 2001
Multichannel News;7/30/2001, Vol. 22 Issue 31, p38
Focuses on financial performance of United States-based Viacom Inc. for the second quarter of year 2001. Comparison with 2000 figures; Reasons for the increase in earnings; Role of cable networks; Absence of plan to get involved in a 'capital-intensive business.'


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