TITLE

DBS 'Win-Backs' Are Winning Over Ops

AUTHOR(S)
Hogan, Monica
PUB. DATE
July 2001
SOURCE
Multichannel News;7/30/2001, Vol. 22 Issue 31, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on cable operators' introduction of several dish win-back programs in the United States. Slowdown of growth of direct-broadcast satellite (DBS) subscriber; Renewed confidence in digital-cable offerings; Ability to bundle in other services; Reasons why people switch from DBS to cable.
ACCESSION #
4959393

 

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