Cable Upfront: A Wrap at $4 Billion

Forkan, Jim
July 2001
Multichannel News;7/30/2001, Vol. 22 Issue 31, p8
Focuses on a decline in value of upfront deals of cable companies in the United States in 2001. Comparison with broadcast networks' upfront; Advertisers' demand for cost-per-thousand cuts of 20 percent to 25 percent; Turner Broadcasting Sales Inc. and MTV Networks' efforts to maximize share of dollars.


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