TITLE

Family-Aimed Nets Pursue Exclusive Audience

AUTHOR(S)
Moss, Linda
PUB. DATE
July 2001
SOURCE
Multichannel News;7/30/2001, Vol. 22 Issue 31, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on cable television networks' efforts to target families in the United States. Walt Disney Co.'s plan to recast Fox Family Channel as ABC Family; Relaunch of Odyssey Network as Hallmark Channel; Cable operators' high demand for family-oriented programming.
ACCESSION #
4959168

 

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