MEDIA CHOICE
Tags: NOODLES -- Marketing; ADVERTISING -- Food
Related Articles
- A dirty business. Diamond, Ross; Saunders, Frances Stonor // New Statesman;8/5/2002, Vol. 131 Issue 4599, p28
Focuses on the advertising campaign proclaiming Pot Noodle the slag of all snacks. Reaction of Jonathan Freedland to the campaign; Campaign cost; Reason for the advertising campaign's success.
- Super Noodles hits the road. // Marketing Event;Oct98, p4
Reports on the use of a roadshow to reposition the Super Noodles brand as food for busy people in the United Kingdom. Information on the SuperWagon; Tour plans of the wagon.
- Pot Noodle sticks with humour for 'poodle' promotion. Grant, Jules // Marketing (00253650);3/28/2002, p20
Reports the advertising promotion of Unilever Bestfood's Pot Noodle in Great Britain. Creation of the advertisement by HHCL and Partners; Percentage of the advertisement recall in the Adwatch; Concept of the advertisement.
- Pot Noodle boils up promo twist. Quilter, James // Promotions & Incentives;Sep2008, p18
The article focuses on the development of snack brand Pot Noodle in Great Britain. It cites the challenges for the brand which are appealing to a new generation of lads as well as mothers who buy snack for their sons. It highlights the on-pack promotion for the brand which will provide consumers...
- IN MY VIEW. Lambert, Dave // Promotions & Incentives;Sep2008, p19
The article presents the author's view concerning the Pot Noodle campaign in Great Britain. It describes the move as a refreshingly confident work and its simplicity as well as irresistible cheeriness are indicated as perfect extension of the identity of the brand. It also considers the...
- Path brands Naked Noodle. Gosling, Emily // Design Week (Online Edition);7/28/2011, p4
The article offers information on the company Path, which has created the visual identity and packaging design for the Naked Noodle brand. It states that the company created the brand marque and brand guidelines to allow the visual identity to be used across other touchpoints in future. It...
- The 2009 Report on Chinese Noodles Excluding Canned and Frozen Noodles: World Market Segmentation by City. Parker, Philip M. // City Segmentation Reports;1/ 4/2010, pN.PAG
A report that summarizes the economic potential for major cities in more than 200 countries around the globe for Chinese noodles for the year 2009 is presented. It provides latent demand or potential industry earnings (PIE) estimates for the product for each city. The estimates were created...
- The 2009 Report on Chinese Noodles: World Market Segmentation by City. Parker, Philip M. // City Segmentation Reports;1/ 4/2010, pN.PAG
A report that summarizes the economic potential for major cities in more than 200 countries around the globe for Chinese noodles for the year 2009 is presented. It provides latent demand or potential industry earnings (PIE) estimates for the product for each city. The estimates were created...
- Fraud or find? Liebman, Bonnie // Nutrition Action Health Letter;Sep97, Vol. 24 Issue 7, p8
Offers tips on how to determine the credibility of advertisement claims of manufacturers of food and dietary supplement products. Examples of food label claims about the nutritional contents of foods; Requirements set by the US Food and Drug Administration prior to the approval of an...
