TITLE

Critical measure

AUTHOR(S)
Cantwell, Julie
PUB. DATE
July 2001
SOURCE
Automotive News;7/23/2001, Vol. 75 Issue 5940, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the recruitment of events agency VSI Holdings Inc. by Audi of America Inc. to make an efficient event spending in Bloomfield Hills, Michigan. Importance of automotive marketing on customer relationship; Contribution of the dealers to some events; Details on the nonmeasured spending of Audi.
ACCESSION #
4948168

 

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