Critical measure

Cantwell, Julie
July 2001
Automotive News;7/23/2001, Vol. 75 Issue 5940, p18
Trade Publication
Reports the recruitment of events agency VSI Holdings Inc. by Audi of America Inc. to make an efficient event spending in Bloomfield Hills, Michigan. Importance of automotive marketing on customer relationship; Contribution of the dealers to some events; Details on the nonmeasured spending of Audi.


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