TITLE

Mobile Apps Let Staff Travel Light

AUTHOR(S)
ADAMS, JOHN
PUB. DATE
April 2010
SOURCE
Bank Technology News;Apr2010, Vol. 23 Issue 4, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the financial institution's use of mobile applications to extend customer relations management (CRM) capabilities to remote staff. It cites the initiative of BlackRock Corp. and Flagstar Bank to extend CRM information to staff via mobile devices including iPhone, BlackBerry and Windows Mobile phones. Travis Nisbett, senior product manager for Sage SalesLogix Mobile reveals disadvantages of the mobile applications including the limited viewable information on screen.
ACCESSION #
49477454

 

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