Mobile Apps Let Staff Travel Light

April 2010
Bank Technology News;Apr2010, Vol. 23 Issue 4, p25
Trade Publication
The article reports on the financial institution's use of mobile applications to extend customer relations management (CRM) capabilities to remote staff. It cites the initiative of BlackRock Corp. and Flagstar Bank to extend CRM information to staff via mobile devices including iPhone, BlackBerry and Windows Mobile phones. Travis Nisbett, senior product manager for Sage SalesLogix Mobile reveals disadvantages of the mobile applications including the limited viewable information on screen.


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