April 2010
Bank Technology News;Apr2010, Vol. 23 Issue 4, p21
Trade Publication
The article reports on the business operations of Brussels, Belgium-based Dexia Bank SA including its initiative to open a separate bank for young people. Dexia's separate bank Axion is noted to serve customers aged 12-24, which offers unique products promotions and education resources. Ron Shevlin, senior analyst at Aite argues that in order to win the young people customers, personal financial management (PFM) tools, quality rewards program and robust mobile platform should be offered.


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