TITLE

The rebirth of a brand?

PUB. DATE
July 2001
SOURCE
Cabinet Maker;7/27/2001, Issue 5248, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the changes in the marketing strategies of Great Britain-based bedroom furniture retailer Sleepeezee. Marketing strategies implemented by the firm's marketing director Geoff France; Business losses incurred by the firm during the previous management; Launch of the Beautyrest range of bedroom furniture.
ACCESSION #
4942162

 

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