Merchants Adding Card Option to Mobile Rewards

Johnson, Andrew
April 2010
American Banker;4/19/2010, Vol. 175 Issue 59, p1
Trade Publication
The article reports on an increase which is being seen in the number of marketing technology vendors, including OfferIQ and RocketBux Inc., that have begun to help merchants increase their transaction volume by transferring mobile coupon redemptions to a debit or credit card from smart phones. To assist the merchants the vendors have developed a system which lets consumers enroll their payment cards in merchants' rewards programs.


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