TITLE

Merchants Adding Card Option to Mobile Rewards

AUTHOR(S)
Johnson, Andrew
PUB. DATE
April 2010
SOURCE
American Banker;4/19/2010, Vol. 175 Issue 59, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on an increase which is being seen in the number of marketing technology vendors, including OfferIQ and RocketBux Inc., that have begun to help merchants increase their transaction volume by transferring mobile coupon redemptions to a debit or credit card from smart phones. To assist the merchants the vendors have developed a system which lets consumers enroll their payment cards in merchants' rewards programs.
ACCESSION #
49383724

 

Related Articles

  • Trading scissors for modems. Fawcett, Adrienne Ward // Advertising Age;6/5/1995, Vol. 66 Issue 23, p14 

    Reports that several companies are experimenting with online coupon delivery. Benefits of delivering coupons online; Significant demographic drawbacks to online couponing; Total number of coupons distributed in the United States in 1994; South African venture capitalist Craig Barnett's Coupon...

  • Marketers test coupon swaps. Spethmann, Betsy // Brandweek;1/3/94, Vol. 35 Issue 1, p4 

    Reports on Anheuser-Busch, Nabisco, Heinz and SmithKline companies' plan to establish instore systems swapping coupons for rebates. Market test; Implication on cost of discount float.

  • Trade groups ponder coupons in electronic age. DeNitto, Emily // Advertising Age;8/9/1993, Vol. 64 Issue 33, p19 

    Reports on the team-up between Food Marketing Institute and Grocery Manufacturers of America to create a proposed model for processing coupons more efficiently. Examination of ways to use technological advances in scanning and in the electronic transfer of funds and information; Elements in the...

  • A battery of uses.  // Advertising Age;12/16/1996, Vol. 67 Issue 51, p44 

    Presents an advertisement for Interstate Batteries starring Nascar driver, Bobby Labonte.

  • Paper coupons losing lure in high-tech store. Fitzgerald, Kate // Advertising Age;3/21/1994, Vol. 65 Issue 12, pS-14 

    Reports on the decline of the use of paper coupons as promotional tools. Advantages of electronic coupons; Consumers' paper coupon-clipping habits; Redemption rates for electronic coupons; Convenience in updating of coupons for manufacturers.

  • How to issue and redeem coupons by phone. Today. Peppers, Don; Rogers, Martha // Brandweek;8/16/93, Vol. 34 Issue 33, p14 

    Features the use of telephones instead of coupons to dispense rebates offered by brand name product manufacturers. Technology used in billing 1-900-calls; Telecommunications cost; Opportunity to conduct individual dialogues with customers.

  • Tracking those gift certificates.  // Chain Store Age Executive with Shopping Center Age;Sep93, Vol. 69 Issue 9, p47 

    Features the AOIS Transaction Tracking software system which allows management firms to produce updates on the status of outstanding and redeemed gift certificates. Minimizing fraud in the use of mall certificates; Customized system; Issuance of information from individual gift certificates;...

  • Mobile Coupons for nFinanSe. Wolfe, Daniel // American Banker;5/29/2009, Vol. 174 Issue 102, p5 

    The author reports on digital coupons that are available to customers who use prepaid cards by nFinanSe Inc. by RocketBux Inc. The way in which customers receive the digital coupons is mentioned. Comments by Fred Boos, the president of RocketBux, and Jerry R. Welch, the chief executive of...

  • CELL PHONE MARKETING SCHEME TARGETS ISSUERS.  // CardLine;2/2/2007, Vol. 7 Issue 5, p15 

    The article focuses on the decision of Rocketbux to offer coupon to merchants through cellular telephone text messaging. Hoping to replicate the success of Google's pay-per-click online advertising model, start-up Rocketbux has signed up its first merchant for a service that delivers offers to...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics