TITLE

Another Nail in the DVD Coffin

AUTHOR(S)
Weprin, Alex
PUB. DATE
April 2010
SOURCE
Broadcasting & Cable;4/12/2010, Vol. 140 Issue 15, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the Expert Commentary experiment being conducted by American Broadccasting Co. (ABC) on its Web site in which actors and producers of popular television shows give behind-the-scenes insight about the show. The stated goal of the initiative is to get loyal fans of the show to watch the episodes and to drive brand awareness, community interaction, and generate revenue. The company also plans to expand the Experiment Commentary feature to its family programs.
ACCESSION #
49316931

 

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