IPG Platform Gains Major Advertisers

Cheng, Kipp
July 2001
Adweek Eastern Edition;7/23/2001, Vol. 42 Issue 30, p5
Reports that Gemstar-TV Guide International Inc.'s interactive program guide (IPG) is gaining major advertisers in the United States. Interested companies in the IPG platform; Terms of the agreements; Products and services offered by Gemstar-TV Guide's IPG; Advantages of IPG; Potential market for IPG.


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