Registra tu marca a tiempo

April 2010
Entrepreneur Mexico;abr2010, Vol. 18 Issue 4, p64
No abstract available.


Related Articles

  • Soft sell. Lorenz, Trish // Design Week;7/21/2005, Vol. 20 Issue 29, p18 

    Reports that current trends of branding are embracing the feminine values as part of their core positioning, becoming softer and projecting more caring and more inclusive ideals. Comment of creative director Stephen Bell in identifying the first group of companies who develop the trend towards...

  • BRANDING: It's about your bottom line. Oster, Bev // Spa Management;Jul2007, Vol. 17 Issue 7, p54 

    The article emphasizes the importance of spa branding and discusses the branding process. Brand identity increases the number of guests, according to "Fortune Magazine." Branding should be transparent to guest through products, services and experience. The direction of brand development can be...

  • Marketing Expert Describes What Elements Make Up a Powerful Tagline.  // Ward's Dealer Business;Aug2007, Vol. 41 Issue 8, p20 

    The article presents the elements that make up a powerful tagline according to Stokefire Consulting President Tate Linden. According to Linden, longevity is a key element of a powerful slogan. Linden also says that they should represent the spirit of the brand and connect the brand with the...

  • Defining Moment.  // Kitchen & Bath Business;Apr2005, Vol. 52 Issue 4, p46 

    Focuses on building an effective brand identity. Importance of a brand identity; Reasons behind the reluctance of artists to develop such identity; Way to develop a consistent brand identity.

  • Comprehending the Strategic Brand Building Framework of Kingfisher in the Context of Brand Identity Prism. Ponnam, Abhilash // ICFAI Journal of Brand Management;Dec2007, Vol. 4 Issue 4, p63 

    The primary objective of this paper is to explain the underlying foundations of successful brand building, and how to perspicaciously identify and implement them. The entire concept is illustrated through the brand Kingfisher as it could effectively use its Brand Identity to leverage upon its...

  • What's your favourite example of a flexible identity? Gosling, Emily // Design Week (Online Edition);5/31/2013, p7 

    The article presents the views of various designers regarding flexible identity. Simon Manchipp, co-founder of SomeOne says that a consumer-facing brand is at disadvantage if it is not operating an adaptive visual brand identity. Kara Penn, creative director at Fit Creative mentions that...

  • Niketown Berlin:The city as a brand experience. Von Bories, Friedrich // Advances in Art, Urban Futures;2003, Vol. 3, p75 

    Discusses the example of Niketown Berlin in communicating brand identity by implementing brand-specific spaces for experience. Process of defining and communicating identity; Examples of firms attempting to develop designed spaces for experience to transmit their brand identity; Reliance on...

  • Channel-hopping. Clayton, Richard // Design Week;4/20/2006, Vol. 21 Issue 16, special section p13 

    The article looks at some cross-media strategies to maintain brand integrity across different editorial platforms in Great Britain. Poke has designed the Radio Times Web site for BBC Worldwide. The article suggests that exciting magazines can become appealing Web destinations. It also reports on...

  • SMALL MINDED. WARDEN, TOM // NZ Marketing Magazine;May/Jun2012, p62 

    The author offers advice to small businesses on building a brand. Topics discussed include companies' creation of brands that form the expectation that people place in their offerings, incorporating visual design, style of service and elements of social responsibility by branding goods or...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics