- Survival of TV's fittest. Marks, Alexandra // Christian Science Monitor;11/19/98, Vol. 90 Issue 249, p1
Focuses on some of the challenges facing the four major television networks in the United States in late 1998. The possibility that the free networks will evolve into pay cable channels; Factors which are causing declining viewership for ABC, CBS, Fox and NBC; The continuing strong performance...
- RATINGS REPORT. // Variety;11/29/2004, Vol. 397 Issue 2, p24
Presents the number of viewers who watch the Monday to Sunday programs of several TV networks in the U.S. for the week November 15-21, 2004. ABC; UPN; Fox.
- Houston PPM Test Boasts Big Out-of-Home Numbers. Bachman, Katy // MediaWeek;9/5/2005, Vol. 15 Issue 31, p4
Reports on the release of Arbitron's out-of-home viewing estimates from its portable people meter (PPM) trial in Houston, Texas in August 2005. Increase in the percentage of out-of-home viewers during the last week of August; Average total television audience generated by out-of-home viewing.
- 'Dancing,' 'Geek' Finish Strong. Eggerton, John // Broadcasting & Cable;7/11/2005, Vol. 135 Issue 28, p4
Reports on the audience share gained by two TV programs that aired their season finale on July 6, 2005 in the U.S. "Dancing With the Stars" from ABC; "Beauty and the Geek" from The WB.
- Couch Potato Alert. // Current Health 1;Apr/May2002, Vol. 25 Issue 8, p2
Provides information on the Television-Turnoff Week celebrated in the U.S. on April 22 to 28, 2002.
- CHILDREN'S TELEVISION VIEWING BEHAVIOR. Banks, Seymour // Journal of Marketing;Spring80, Vol. 44 Issue 2, p48
Children watch television much of the telecasting period rather than just Saturday morning. Their peak viewing time is the same as for the general population. Children are not passive acceptors of telecasts; they demonstrate substantial seasonal variations in viewing volume and respond both...
- Infants, toddlers, and teens all watch too much TV. // American School Board Journal;Jul2007, Vol. 194 Issue 7, p8
The article presents research conducted by the University of Washington and the Children's Hospital and Regional Medical Center in Seattle, Washington state, which dealt with the viewing time of U.S. people. The study found that 90 percent of 2-year-old children are classified as regular...
- WAKE-UP CALL. Paul, Pamela; Dawidowska, Katarzyna // American Demographics;Apr2002, Vol. 24 Issue 4, p26
Presents the results of the survey by Nielsen Media Research on early morning viewers in the U.S. Factor that influences the consumption of early morning local news; Demographics of overall viewership of morning news; Reason for the appeal of morning news to advertisers.
- Nielsen Rival: Real or Ruse? Atkinson, Claire // Broadcasting & Cable;8/24/2009, Vol. 139 Issue 32, p6
The article focuses on the intense pressure that media companies are putting on Nielsen Media Research Inc. to improve their viewership measure as well as online viewers in the U.S. The author mentions the coalition of several media companies directed at challenging Nielsen's dominance of the...