TITLE

Multicultural Viewers Are Multiplatform, Too

AUTHOR(S)
UMSTEAD, R. THOMAS
PUB. DATE
March 2010
SOURCE
Multichannel News;3/29/2010, Vol. 31 Issue 13, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the Horowitz Associates' annual State of Cable and Digital Media: Urban Markets study regarding the media habits of multicultural audiences which shows that only 13% of the general population watches television shows or other online video.
ACCESSION #
49165676

 

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