TITLE

Mobile Gaining Ground, but TV Still Rules

AUTHOR(S)
TANKLEFSKY, DAVID
PUB. DATE
March 2010
SOURCE
Multichannel News;3/29/2010, Vol. 31 Issue 13, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information about the "Multichannel News/B&C, "TV Everywhere & Anywhere" breakfast event on March 24, 2010, wherein a group of panelists indicates that the mobile and Internet viewership are making cross-platform interactivity as part of mainstream media consumption.
ACCESSION #
49165011

 

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