Paid-Search Marketing Jumps for P/C Insurers

April 2010
Best's Review;Apr2010, Vol. 110 Issue 12, p74
Trade Publication
The article provides information on the paid search marketing for personal lines property/casualty insurers. It explains that insurers bid on keywords in paid search advertising through the popular search engines like Google and Yahoo. It reveals that overall Internet users in 2009 have increased by 20 percent over 2008.


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