Online Leads Become a Core Growth Strategy

April 2010
Best's Review;Apr2010, Vol. 110 Issue 12, p73
Trade Publication
The article discusses the benefits of online leads for insurance carriers and agents from aggregators such as InsWeb Corp., NetQuote, and InsureMe. It notes that consumers visit the aggregator's Web sites to connect with the most relevant insurance agents. It cites that NetQuote's chief executive Paul Ford has said that online leads has become a core growth strategy for the insurance business.


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