TITLE

Online Leads Become a Core Growth Strategy

PUB. DATE
April 2010
SOURCE
Best's Review;Apr2010, Vol. 110 Issue 12, p73
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the benefits of online leads for insurance carriers and agents from aggregators such as InsWeb Corp., NetQuote, and InsureMe. It notes that consumers visit the aggregator's Web sites to connect with the most relevant insurance agents. It cites that NetQuote's chief executive Paul Ford has said that online leads has become a core growth strategy for the insurance business.
ACCESSION #
49162262

 

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