TITLE

Building Life's Consumer Appeal

AUTHOR(S)
Fechtel, R. Brian
PUB. DATE
April 2010
SOURCE
Best's Review;Apr2010, Vol. 110 Issue 12, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on marketing and building the commercial appeal for life insurance in the U.S. It notes that life insurance policies can provide protection to the insured person's loved ones in the event of a premature death. It adds that management consultant Peter Drucker has said that a life insurance coverage is a way of showing love and responsibility to the family.
ACCESSION #
49162257

 

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