TITLE

Insurance Marketing

AUTHOR(S)
Jackson, Don
PUB. DATE
April 2010
SOURCE
Best's Review;Apr2010, Vol. 110 Issue 12, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information on the sins of insurance direct marketing which include the inexperienced manager, the impatient capital, and product dyslexia.
ACCESSION #
49162231

 

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