TITLE

Kings of the road

AUTHOR(S)
White, Sara
PUB. DATE
June 2001
SOURCE
Marketing Event;Jun2001, p49
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the impact of the foot-and-mouth disease crisis on the promotion of products through the trailer industry in Great Britain. Effects of the crisis on business and work; Service offered by Lynton Showpoint Group; Overview of promotional projects handled by Professional Exhibitions. INSET: Case Study: Nescafe.
ACCESSION #
4915423

 

Related Articles

  • Eaton adds transmission models to Authorized Rebuilder program.  // Fleet Owner Blog;4/ 8/2014, p9 

    The article reports on the addition of several transmission models to the Authorized Rebuilder program of trailer truck maker Eaton Corp. Topics covered include the extension of the warranty period for covered transmissions, enhancements to be made in the program and list of the Eaton Authorized...

  • HARVEST FESTIVAL.  // Commercial Motor;11/32005, Vol. 203 Issue 5151, p62 

    This article reports on the commercial vehicles that were exhibited at the 2005 RAI exhibition. Volvo showed the latest FH16610 in an 8x4 tridem tractor form. STAS showed its concept tipper trailer, but of more immediate relevance was its latest aluminium chassis, which knocks 550kg off the...

  • Members' Market.  // AEU SA Branch Journal;Jun2010, Vol. 42 Issue 4, p22 

    The article offers several public promotions under the membership of the Australian Education Union (AEU) in South Australia. It mentions the goods and services for rent including the Victor Harbor Holiday House, the esplanade beach house Mayana at Wool Bay, and modern villa at Encounter Lakes,...

  • Marketing:.  // CableFAX Daily;9/29/2006, Vol. 17 Issue 189, p2 

    The article talks about the marketing strategy of TiVo. To be able to market TiVo, a party will be held for the subscribers of TiVo and their friends and families. During the event, attendees will be presented with the features of TiVo such as online searching and searches. TiVo subscribers who...

  • Please, Get a Clue. Lippert, Barbara // Adweek;1/16/2006, Vol. 47 Issue 3, p26 

    The article presents the author's views on the advertising campaigns of various motion pictures. "The New Yorker" qualifies as some sort of American genius. Pink Panther, starring Martin in the Peter Sellers role, Beyonce as a possible jewel thief and Kevin Kline as Chief Inspector Dreyfus,...

  • How can you be a Fred?  // Trailer / Body Builders;May2005, Vol. 46 Issue 7, p48 

    Presents the message delivered by lecturer Mark Sanborn during the seventeenth annual convention and trade show of the National Association of Trailer Manufacturers in Orlando, Florida. Views of Sanborn on leadership; Investment being done by an average company on training employees; Approach...

  • TARTAN LAUNCHES TRAILER CONTEST. Flores, Angelique // Home Media Retailing;3/27/2005, Vol. 27 Issue 13, p6 

    Reports on the Make Your Own Trailer contest launched by Tartan Video in March 2005 for the promotion of its digital video disc release "Oldboy." Prizes for the winning trailer; Deadline of the contest.

  • Welcome to the World of Promos: It's Not Just Another Voice-Over Gig. Horwitz, Simi // Back Stage;6/23/2005, Vol. 46 Issue 25, p3 

    The article discusses the role of voiceovers in promotional campaigns for television shows and movie trailers. Such promotional campaigns are a self-contained art form requiring a set of skills that are distinct from any other kind of voiceover work. According to four voiceover artists, who have...

  • PARAMOUNT PROMOTIONS. Fuchs, Andreas // Film Journal International;Nov2006, Vol. 109 Issue 11, p98 

    The article announces the ShowEast 2006 Al Shapiro Award given to film marketer Patricia Gonzales. Getting into the business happened haphazardly while she was studying to become a graphic artist. Trailering, posters, standees are traditional and expected when one get to a movie theatre. It is...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics