TITLE

Bridging the generations

AUTHOR(S)
Chadwick, Philip
PUB. DATE
June 2001
SOURCE
Marketing Event;Jun2001, p43
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Emphasizes the importance of adjusting field marketing campaign and location to target age groups. Techniques in effective marketing to the youth; Importance of the right location in launching field marketing.
ACCESSION #
4915420

 

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