Bridging the generations
- Opposites attract. Howard, Theresa // Brandweek;05/10/99, Vol. 40 Issue 19, SPECIAL REPORT: UPFRONT MARKETS p8
Examines the demographic market of the 18-34-year-old adult segment in the United States and its implications for marketers. Diversity within the group; Categories of advertising within the group; Impact of the Internet and sports on the market.
- Moving to another age box. Mullich, Joe // Business Journal Serving Southern Tier, CNY, Mohawk Valley, Fing;06/08/98, Vol. 12 Issue 12, p5
Discusses the feeling of having aged beyond the 25-37 age group in marketing surveys in the United States. Marketers' compliance to the concept of 38 as obsolescence; Appeal of the 18-37 age group to advertisers; Brand loyalty; Decline in the number of 18 to 37-year-olds by the year 2000.
- Battling the (Age) Bulge. Shaw, Geoff // NZ Marketing Magazine;Nov99, Vol. 18 Issue 10, p43
Comments on marketing age shift in New Zealand. Challenges being faced by marketing departments; Background on marketing education; Age groups in marketing; Change in department structures.
- Define Your Market. Kobliski, Kathy J. // Poptronics;Jun2000, Vol. 1 Issue 6, pPS-6
Provides guidelines to businesses for targeting the right market. Basic demographic age ranges and gender groups used by media to divide the population into manageable segments; Primary market; Secondary market.
- Getting the Guys. Koeppel, Peter // Retail Merchandiser;Mar/Apr2008, Vol. 48 Issue 2, p28
The article focuses on a survey by "Advertising Age" on how men spend their leisure time, and offers guidelines for marketing to men. Marketers need to tailor not only their message, but also their message placement, if they want to attract consumers in more than one age group. The groups...
- CLUB MED TARGETS TEENS. // Lodging Hospitality;4/1/2005, Vol. 61 Issue 5, p14
This article reports on an initiative launched by Club Med Punta Cana in the Dominican Republic in March 2005 to attract the youth market. Called The Ramp, the open-air lounge facility caters to many interests of teenagers. The facility was developed in collaboration with Coca-Cola and designed...
- Reach Out To Gen Y and Grow With it. Swift, Christopher // National Underwriter / Life & Health Financial Services;4/30/2001, Vol. 105 Issue 18, p25
Reports on the marketing strategies of insurance companies to reach growth demographic groups, such as Generation Y, those born between 1980 and 1994. Results of a KPMG LLC study on the preparedness of insurers to market their products to Gen Y; Commonalities among Gen Y group; Considerations...
- International labour market trends in 2003. Schmidt, Dorothea; Corley, Marva // Labour Market Trends;Jun2004, Vol. 112 Issue 6, p221
Provides information on a report by the International Labour Organisation which revealed an increase in global unemployment in 2003. Number of people out of work and looking for work in 2003; Age group with the highest unemployment rate; Impact of severe acute respiratory syndrome and armed...
- Shifts in population may stimulate some markets. // Marketing News;6/27/1980, Vol. 13 Issue 26, p7
Highlights the implications of the shifting populations and the growth of different age brackets for marketers according to Peter Francese, publisher of "American Demographics," in the U.S. in the 1980s. Information on several population changes that are about to happen; Increase in the demand...