TITLE

Soccer U-turn on Barclaycard deal

AUTHOR(S)
Chadwick, Philip
PUB. DATE
June 2001
SOURCE
Marketing Event;Jun2001, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the decision of Barclaycard to enter into a corporate sponsorship of the FA Premier League. Comments by sponsorship manager Suzanne Fairey; Benefits of sponsoring the league.
ACCESSION #
4915354

 

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