Soccer U-turn on Barclaycard deal

Chadwick, Philip
June 2001
Marketing Event;Jun2001, p11
Reports on the decision of Barclaycard to enter into a corporate sponsorship of the FA Premier League. Comments by sponsorship manager Suzanne Fairey; Benefits of sponsoring the league.


Related Articles

  • Suzanne Fairey. Chadwick, Philip // Marketing Event;Sep2000, p27 

    Interviews Suzanne Fairey, sponsorship manager at Barclaycard company, regarding the support of the company to the Sydney 2000 Olympics. Background of the company; Funding of the sponsorship for the Olympics; Views on sponsorship.

  • Barclaycard backs Hyde Park gigs. Brownsell, Alex // Marketing (00253650);1/23/2013, p6 

    The article reports that the global payment business Barclaycard agreed to a five-year sponsorship deal for the annual summer events at Hyde Park in London, England in 2013.

  • Is it risky for brands to alter their positioning during a recession?  // Marketing (00253650);4/22/2009, p22 

    In this article the authors discuss the series of sponsorship deals signed by Barclaycard Ltd. in an attempt to establish an association with live music despite economic downturn in Great Britain. They say that Barclaycard made the right decision because recession will not last long. They add...

  • BARCLAYCARD LAUNCHES WEB SITE TIED TO MUSIC DEALS.  // CardLine;7/24/2009, Vol. 9 Issue 30, p29 

    The article reports that Great Britain-based Barclaycard Ltd. has launched a Web site "www.barclaycardunwind.com," that supports the recent sponsorship push of the credit card issuer in the music industry. Barclaycard says in a statement that the site enables customers to register to gain access...

  • Barclaycard to sponsor Mercury Prize. Harwood, Jonathan // Marketing Week;3/26/2009, Vol. 32 Issue 13, p52 

    The article informs that Barclaycard Ltd. has been appointed to sponsor the Mercury Prize of Great Britain, in a four-year deal, taking over from the music award's previous backers Nationwide with immediate effect. Dan Ford, director of marketing for Mercury Prize, says the sponsorship is a good...

  • Barclaycard unveils site to exploit music tie-ups.  // Marketing Week;7/23/2009, Vol. 32 Issue 30, p9 

    The article reports on the launch of the website Barclaycardunwind.com by Barclaycard to support the change in its sponsorship strategy. Reserved tickets, one-off exclusive gigs and contests to win tickets can be accessed by Barclaycard customers. In line with the credit card company's...

  • News: Briefs.  // Marketing (00253650);5/19/2004, p5 

    The article presents several developments related to the marketing and advertising industry. Cosmetics company Nivea For Men is sponsoring talkSPORT's Euro 2004 football coverage in a £500,000 deal brokered by Cart Sponsorship. IN another development, Barclaycard is sponsoring five Ministry...

  • NEW MERCURY PRIZE SPONSOR. Smirke, Richard // Billboard;4/11/2009, Vol. 121 Issue 14, p13 

    The article reports that Barclaycard has become the main sponsor of the Mercury Prize under a four-year agreement between the credit card company and the prestigious British music award. Barclaycard takes over from the mortgage lending company Nationwide, which had sponsored the event since...

  • Barclaycard pens sponsorship deal with Live Nation. Parsons, Russell // Marketing Week;3/19/2009, Vol. 32 Issue 12, p65 

    The article reports on the sponsorship deal signed by credit card firm Barclaycard Ltd. with concert promoter Live Nation Inc. with a view to associate the brand with music. Under the deal, Barclaycard customers will be provided with contactless cards which can be used at cashless outlets at...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics