TITLE

Claranet plays on identity

PUB. DATE
June 2001
SOURCE
Marketing Event;Jun2001, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the exhibition stand designed by ServicePoint and used at Internet service provider Claranet's exhibit at the NEC. Objective of using the stand in Claranet's exhibit; Technique used by ServicePoint to highlight Claranet's brand identity.
ACCESSION #
4915319

 

Related Articles

  • Bigger stands at BFM London show.  // Cabinet Maker;5/17/2002, Issue 5287, p4 

    Reports on the setting up of bigger stands at The BFM London Furniture Show in England.

  • Stands of distinction. Stanbridge, Jane // Marketing Event;Jun2001, p35 

    Provides guidelines in maximizing the added-value of modular stands used in events and exhibitions. Impact of graphics in a modular system; Usage of accessories, colors, panel finishes and shapes in creating design; Technique in softening the line of a stand.

  • GETTING NOTICED. Whiteling, Ian // Marketing Week;7/10/2003, Vol. 26 Issue 28, p33 

    Compares the advantages and cost-effective benefit of cheap modular stands over custom-built schemes by soliciting ideas from executives of leading exhibitors in Great Britain. Pocknell Studio business development manager Andrea Green's comment on the edge of custom-built schemes over modular...

  • Covering your assets. Goddard, Charlotte // Marketing Event;Jul/Aug98, p49 

    Investigates some of the pitfalls that a stand might encounter on the way to an exhibition. Possible disasters in loading and transporting; Discussion on limited liability coverage for freight transport; Significance of insurance to cover stolen goods; Hazard of hijacking. INSETS: Client do's...

  • Strapped for design time. Tucker, Jonathan // Marketing Event;Apr98, p40 

    Provides information on the stand designs used for exhibitions in Great Britain. Factors affecting deadlines for stand design; Revisions ordered on stand designs; Expectations of client. INSETS: Hong Kong Telecom;Intergraph at Amsterdam.

  • ClaraNet unveils fixed-price Internet home access deals.  // Marketing Week;7/15/1999, Vol. 22 Issue 24, p37 

    Reports on ClaraNet's unveiling of fixed-price Internet home access services designed for medium to heavy Internet users. Offering of 35 hours a month free Internet access time on a freecall tariff for a flat fee of 14.99 pounds.

  • Best of both worlds. Clarke, Anna // Event;Nov2002, p33 

    Deals with the combination of custom-build and modular stands, or custom-modular, for exhibits. Benefits of using custom-modular stands; Information on the products of Protean Design; Role of the economy in the popularity of custom-modular.

  • MATERIAL MATTERS. Gander, Paul // Marketing Week;12/11/2003, Vol. 26 Issue 50, p35 

    Reports on the use of stand-building technologies by exhibitors in Great Britain. Options for the display of goods; Advantage of technology; Preference for the simple stand design.

  • Helpline. Thomas, Joe // Marketing (00253650);10/8/2008, p36 

    The article presents questions and answers related to finding the right product or service including the right kind of stand suited for an exhibition, the assistance needed with brochure storage and distribution and the right services for decorations and accessories for a fun party with clients.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics