TITLE

Dress to impress with a fresh, creative brief

AUTHOR(S)
Hatfield, Colin
PUB. DATE
June 2001
SOURCE
Marketing Event;Jun2001, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the importance of a brief in marketing events and exhibitions. Impact of a brief on clients; Characteristics of a visionary brief.
ACCESSION #
4915300

 

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